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1. the point at which a plan or project is realized.

Learn your story. Find your power.

We are a branding agency that positions natural product companies to launch, scale and grow. Our process is grounded in sound strategy, compelling storytelling, brand-forward design and communication. This holistic approach develops authentic connections with the tribe and ensures brands are competing on-shelf and online for attention and sales.

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Our Work

Frooishen Nutpods Image
Frooishen Tia Lupita Image
Frooishen Genius Juice Image
Frooishen The Lab Image
Frooishen Modern Restoratives Logo Image
Frooishen Midwest Juicery Image
Frooishen Peanut Butter & Co Image
Frooishen Baskin Robbins Image
Frooishen North Mallow Image

Our Process

Brand Strategy


We study your brand from the inside-out so that we know it as well as you do. Then we bring to light the truths, trends and opportunities to craft a path that’s uniquely yours.

Brand Design


Rooted in strategy, our talented team transforms the essence of your brand into a vision and voice that sparks a fire with your consumer.

Brand Activation


We engage with your tribe, build your brand to mean more and ultimately move the needle with consistency, creativity and efficiency.


Hector Saldivar 
Owner/Founder Tia Lupita


"We love the Frooishen team! They work hard to exceed our expectations even with a very limited budget. Our brand identity and packaging has evolved to what it is now thanks to their design team. We’ve been featured and complimented by many important marketing critics and industry publications. In addition they have been an essential part of our online marketing strategy from website design and connecting with our tribe to developing our online selling platforms."

Madeline Haydon
Owner/Founder Nutpods


"We were lucky enough to work with Casey when we were little more than a concept. Casey and his team have been vital partners in crafting our brand to go to market and established our brand look and feel these past several years. While their design and strategy work stands apart from their peers, but what I appreciated the most is their emotional investment in our brand. Casey and Ivan always made the time to talk me through the necessary explorations of our brand. I wholeheartedly recommend them as brand partners!”

Alex Bayer
Owner/Founder Genius Juice


"Frooishen is top notch in several areas. They have a fantastic team of talented individuals and are wonderful to work with. They did a massive upgrade to our branding including our prized logo, and full label re-design. Since this initial project, we have brought them on for several more projects and are always pleased with the results."