let's bring your project to fruition with frooishen.
casey@frooishen.com
MOCHI LOVE
Mochi Love is a playful yet elevated mochi treat made in France, featuring bold flavors like Passionfruit Mango and Chocolate Ganache with a rich French crème filling wrapped in soft mochi dough. The founders envisioned a brand that felt fun, vibrant, and premium all at once. Teaming up with Frooishen, a brand identity and packaging system was crafted to bring Mochi Love’s ownable, irresistible spirit to life.
Year
2025
Scope
Strategy, Identity, Package Design , Photography, BrandWorld
Timeline
3 months
Live project
Preview
We dove headfirst into the world of mochi and indulgent desserts, analyzing market trends, consumer needs, and all the tasty opportunities in between. Our target audience? The bold and adventurous "Zillennials"—that sweet spot between Millennials and Gen Z, with an appetite for new, exciting food experiences and a taste for culinary mash-ups. These trendsetters crave unique flavors and are ready to spend on the next big thing.
We envisioned Mochi Love as a brand that brings pure joy through unexpected, mouthwatering experiences, sparking curiosity and connection through food. For mochi lovers, we rolled out exciting new flavors; for the uninitiated, we created a bridge between familiar ingredients and innovative twists.
To set Mochi Love apart from the usual frozen mochi ice cream, we took insights from focus groups and dubbed our product "Crème Clouds"—emphasizing its refrigerated,”not ice cream!” nature. We revamped the logo for clearer read and recall, then layered in vibrant, playful graphics that captured the product’s squishy, soft goodness while highlighting its premium quality. The packaging? A perfect blend of fun and sophistication, made to catch the eye of our Zillennial crowd. Leveraging the playful vibe of the packaging, we created a brand world that extends the vibrant color palette and bold graphics into all trade and consumer touchpoints.
Since launching, Mochi Love has gained significant traction, appearing in retail locations across the Bay Area. In 2024, the brand won the Nosh Pitch Slam. Mochi Love is finding a happy place in the growing sweets and snack market with a bright future ahead!
No items found.
Since launching, Mochi Love has gained significant traction, appearing in retail locations across the Bay Area. In 2024, the brand won the Nosh Pitch Slam. Mochi Love is finding a happy place in the growing sweets and snack market with a bright future ahead!
More projects.
Have a project in mind?
We’d love to hear from you — whether you have a project in mind, or just want to say hi.
Let’s Talk