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DOUBLE RAINBOW
Since 1976, Double Rainbow has been making San Francisco’s favorite ice cream. Known for their deliciously decadent array of classic and innovative flavors, the brand reached out to Frooishen to help spread the word and share a taste of the Bay Area’s Finest with the rest of the country.
Year
2024-2025
Scope
Strategy, Package Design , Photography, Activation, Email
Timeline
6 months
Live project
Preview
Frooishen developed a comprehensive brand strategy centered on Double Rainbow’s key differentiator: offering the best-tasting ice creams and non-dairy frozen desserts, with inclusive options that cater to a wide range of palates and dietary needs. Our approach began with a deep dive into audience segmentation—we identified the brand’s core consumer groups and explored the emotional and functional motivations behind their purchasing behaviors. From this insight, we crafted clear consumer personas and used them as the foundation for all strategic decision-making.
We then built a content and marketing roadmap designed to engage these audiences where they live—both digitally and in the real world in order to drive the retail and DTC business. The strategy emphasized storytelling, authenticity and a bit of IYKYK attitude that generated curiosity and forged a deeper emotional connection between consumers and the brand. As we moved into execution, we ensured a consistent, cohesive brand experience across every touchpoint—from package design to campaign messaging to event activations and social content. This alignment reinforced brand identity, and drove both awareness and trial
To elevate the brand's presence and drive engagement across multiple channels, we executed a comprehensive, omnichannel marketing strategy. We launched high-impact email marketing campaigns and implemented a promotional calendar strategy to maintain consistent brand visibility throughout the year. Our team spearheaded key sponsorships, aligning the brand with iconic cultural events such as the Telluride Film Festival and the Bluegrass Pride Concert, strengthening emotional resonance with core audiences.
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